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Thread: Magazine Sales

  1. #76
    Registered User 上級員 / Jyoukuuin / Sr. Member sir_arles's Avatar
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    Re: Magazine Sales

    Quote Originally Posted by Kaizou 10 View Post
    Because most people can download the magazines through online.
    If that's the case, is there any source to get the online "sales", so we can approach a more realistic number for the magazines?




  2. #77
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    Re: Magazine Sales

    Quote Originally Posted by sir_arles View Post
    If that's the case, is there any source to get the online "sales", so we can approach a more realistic number for the magazines?
    I don't mean people pay through online to buy magazine; I meant that people download the magazine for free.

  3. #78
    Harasho 伝説メンバー / Densetsu / Legendary Member
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    Re: Magazine Sales

    Quote Originally Posted by sir_arles View Post
    Is there a clear reason for the slow buy steady drop on sales on most of the magazines?
    For some unfathomable reason, online readers have given manga magazines a sacred place of honor that does not exist in Japan. In Japan manga magazines are treated just like any other magazine. They are something people read on the toilet, or during the morning commute, and throw out after they finish. The market was (allegedly) overinflated during the Dragonball era, declining circulation is simply a matter of the bubble bursting. The continued decline of magazines are a result of too many being published, circulation inflated too high, without any real brand loyalty in the first place. Lack of action, or even a coherent plan, by the publishing industry, has only made the matter seem worse. Think about how long it has taken for the industry to adopt digital formats. Tankobon have long been the primary manga format in Japan. Rising volume sales have probably off set declining magazine circulation, reducing the incentive to explore new media outlets.

    This should also should solve the "mystery" of why series from small circulation magazine (like SnK or Saint Young Men) are among the top selling manga. Magazines are not the primary means of discovering new manga in Japan. Japanese fans have other means of finding new manga, whether through word of mouth, advertising, anime, etc.

    Do not ever confuse the magazine circulation with sales. The statistics posted in this thread are print numbers, not sales figures. Most of these copies will never even find their way into reader hands. It is cheaper to print, and ship, extra copies then it is to run out, and need a second printing at the last minute. When the next issue comes out, unsold copies are disposed of, with retailers receiving a credit from the publisher.

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  5. #79
    Registered User 上級員 / Jyoukuuin / Sr. Member sir_arles's Avatar
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    Re: Magazine Sales

    I don't know where all of that is coming from.
    I don't put manga in a sacred place of honor nor imply that people in japan think they are the most serious and important of things.

    I just looked at the data, noticed that since the last year in almost every magazine can be detected a little decrease in numbers, so I was asking if there was a reason for this that maybe had been happening and I was not aware of.

    Quote Quote:
    The continued decline of magazines are a result of too many being published, circulation inflated too high, without any real brand loyalty in the first place. Lack of action, or even a coherent plan, by the publishing industry, has only made the matter seem worse. Think about how long it has taken for the industry to adopt digital formats.
    This seems like a good answer, though.




  6. #80
    Registered User MH中毒 / MH Chuudoku / MH Addicted k-dom's Avatar
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    Re: Magazine Sales

    The fact that income from magazines is less important than volumes one is quite a recent fact. Until 2005 magazines provide more money than volumes. But if the income from volumes sales has remained globally the same, magazines sales have halved (As shown here).
    Other explanations for the magazines decline are population ageing, economic crisis and certainly a generation change. The same way that Western teenagers watch less television since internet is largely used, Japanese ones buy less magazines.

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  8. #81
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    Re: Magazine Sales

    Magazine Circulation from July to September on 2013:

    Kodansha:
    Monthly Shonen Magazine = 657,334
    Weekly Shonen Magazine = 1,324,209
    Magazine Special = 58,000
    Monthly Shonen Sirius = 17,334
    Monthly Shonen Rival = 48,000
    Afternoon = 85,000
    Evening = 118,667
    Morning = 291,050
    Morning 2 = 19,500
    Young Magazine = 576,500
    Nakayoshi = 163,334
    Bessatsu Friend = 71,480
    Kiss = 84,000
    The Dessert = 55,000
    Dessert = 53,834
    Be Love = 119,334
    Aria = 13,667

    Shueisha:
    Ultra Jump = 55,000
    Weekly Shonen Jump = 2,779,231
    Jump Square = 316,667
    Saikyo Jump = 183,334
    Weekly Young Jump = 599,167
    Grand Jump = 210,000
    The Margaret = 95,000
    Bessatsu Margaret = 225,000
    Margaret = 59,000
    Ribon = 200,000
    Office You = 80,000
    Cookie = 70,000
    You = 102,000
    Cocohana = 78,000

    Shogakukan:
    Corocoro Comic = 560,000
    Sunday GX = 19,000
    Weekly Shonen Sunday = 532,667
    Shonen Sunday Super = 24,334
    Bessatsu Corocoro Comics Special = 120,000
    Gessan = 48,000
    Corocoro Ichiban! = 72,667
    Ikki = 10,000
    Big Comic = 366,334
    Big Comic Original = 633,167
    Big Comic Spirits = 201,847
    Big Comic Superior = 135,000
    Shoujo Comic = 150,000
    Cheese! = 75,000
    Ciao = 546,667
    Betsucomi = 70,667
    Puchi Comic = 93,000
    Flowers = 33,000

    Shodensha:
    Feel Young = 24,134

    Hakuensha:
    Young Animal = 132,500
    Young Animal Arashi = 116,667
    Hana to Yume = 155,167
    Bessatsu Hana to Yume = 42,067
    Lala = 142,934
    Lala DX = 56,000
    Melody = 47,000

    Leed-sha:
    Comic Ran = 209,274
    Comic Ran Twins = 138,130
    Comic Ran Twins Sengoku Bushou Retsuden = 70,410

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  10. #82
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    Re: Magazine Sales

    Magazine Circulation from October to December on 2013:

    Kodansha:
    Monthly Shonen Magazine = 636,600
    Weekly Shonen Magazine = 1,308,117
    Magazine Special = 57,334
    Monthly Shonen Sirius = 25,000
    Monthly Shonen Rival = 38,100
    Bessatsu Shonen Magazine = 180,000
    Afternoon = 87,000
    Evening = 117,584
    Morning = 286,020
    Morning 2 = 19,167
    Young Magazine = 558,182
    Nakayoshi = 140,000
    Bessatsu Friend = 71,480
    Kiss = 86,634
    The Dessert = 55,500
    Dessert = 52,834
    Be Love = 118,000
    Aria = 59,000

    Shueisha:
    Ultra Jump = 57,334
    Weekly Shonen Jump = 2,745,000
    Jump Square = 306,667
    Saikyo Jump = 180,000
    Weekly Young Jump = 598,462
    Grand Jump = 210,000
    The Margaret = 95,000
    Bessatsu Margaret = 225,000
    Margaret = 58,000
    Ribon = 202,500
    Office You = 79,334
    Cookie = 70,000
    You = 99,000
    Cocohana = 73,667

    Shogakukan:
    Corocoro Comic = 620,000
    Sunday GX = 19,000
    Weekly Shonen Sunday = 490,334
    Shonen Sunday Super = 22,667
    Bessatsu Corocoro Comics Special = 150,000
    Gessan = 44,334
    Corocoro Ichiban! = 79,000
    Ikki = 10,000
    Big Comic = 353,500
    Big Comic Original = 628,167
    Big Comic Spirits = 196,819
    Big Comic Superior = 127,334
    Monthly! Spirits = 10,000
    Shoujo Comic = 145,667
    Cheese! = 74,000
    Ciao = 545,000
    Betsucomi = 67,334
    Puchi Comic = 92,000
    Flowers = 33,000

    Shodensha:
    Feel Young = 24,067

    Hakuensha:
    Young Animal = 128,500
    Young Animal Arashi = 110,000
    Hana to Yume = 152,167
    Bessatsu Hana to Yume = 41,334
    Lala = 140,934
    Lala DX = 56,500
    Melody = 46,750

    Leed-sha:
    Comic Ran = 232,517
    Comic Ran Twins = 141,590
    Comic Ran Twins Sengoku Bushou Retsuden = 78,550
    Last edited by Kaizou 10; February 14, 2014 at 09:44 AM.

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  12. #83
    Registered User 中級員 / Chuukyuuin / Member Blader's Avatar
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    Re: Magazine Sales

    Quote Quote:
    Bessatsu Shonen Magazine = 18,000
    I guess it's mistake number.

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  14. #84
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    Re: Magazine Sales

    Quote Originally Posted by Blader View Post
    I guess it's mistake number.
    Yup, I made a mistake, thanks.

  15. #85
    Translator 英雄メンバー / Eiyuu Menbaa / Hero Member vinceled's Avatar
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    Re: Magazine Sales

    Quote Originally Posted by Kaizou 10 View Post
    Magazine Circulation from October to December on 2013:

    Shueisha:
    Ultra Jump = 57,334
    Weekly Shonen Jump = 2,745,000
    Weekly Young Jump = 598,462

    Shogakukan:
    Sunday GX = 19,000
    I love how UJ increased, in comparison, WSJ decreased by 30,000 units. Most impressive is WYJ that only reduce from a few hundred units and I guess Sunday GX is a magazine with a fixed circulation or something. Never paid attention the circulation below 20,000. Pretty nice when you see the series in there can sell 200,000 in their first week when volumes come out (Jormungand pretty much did at one point).

  16. #86
    MangaHelper 有名人 / Yuumeijin / Celebrity SharkBait's Avatar
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    Re: Magazine Sales

    Wow look at how high Aria went from 13K to 59K. I guess both K and Attack on Titan are to blame for that huge increase!

    SoTaku is Love | Team Haikyuu!! | Team Hi-Fi Cluster | Team Food Wars!

  17. #87
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    Re: Magazine Sales

    Quote Originally Posted by SharkBait View Post
    Wow look at how high Aria went from 13K to 59K. I guess both K and Attack on Titan are to blame for that huge increase!
    Only Titans, not K.

  18. #88
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    Re: Magazine Sales

    In the Square Enix quarterly report, they reported strong and continuing huge growth of quarterly digital manga sale increases (PDF)
    http://www.hd.square-enix.com/eng/ne...14q4slides.pdf
    Last edited by SharkBait; May 12, 2014 at 09:27 AM.

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  19. #89
    Registered User 英雄メンバー / Eiyuu Menbaa / Hero Member TXC's Avatar
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    Re: Magazine Sales

    Digital sales are representing more and more lately, nisekoi is a strong performer in that format.
    Twitter Account: TiagoCostaX
    Team Stealth Symphony | Nisekoi Support Group

  20. #90
    Registered User 英雄メンバー / Eiyuu Menbaa / Hero Member Heiji's Avatar
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    Re: Magazine Sales

    Magazine Circulation from January to March on 2014:


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