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I don't think so Magi is popular but not the same as the Big 3 in their prime sales etc but there isn't really a big 3 now in Jump only One Piece rules world wide and the other two isn't that popular anymore world wide like it use to. Fairy Tail is more popular world wide than Magi and there is SnK maybe Magi in top 5. Story wise my big 3 is One Piece/Toriko/Kingdom well Hiatus x Hiatus isn't really on my list because it is on hiatus and it is unfair to add it.
And honestly Magi is boring the past few chapters with the exception to the last one because the explanation for the other world is really epic. I hope the pace picks up again
Well I think HunterxHunter and Magi are cooler than Bleach & Naruto at least (havent seen OP and FT still rocks). Naruto has become too long and boring for meh and Bleach.. Well... More or less the same. Magi could still beat thoae two if the mangaka focus on important and amazing things :33