I will always, always think that when treating with huge franchises with international impact, issuing fast and proper communicates about whatever topic/controversy they bring up is a must. You can't just think some mistakes won't get out of hand and think that it can be pretty much solved with a short text and a tweet. And in this case, without even explaining in detail how the whole error generated, and that's where the problem comes, they didn't explain how it did even happen so people would try to stop misunderstanding. It's really simple, you do something that has bad reception, you explain why you committed it unintentionally, and you try to handle the situation until it dries out. But yeah, this probably won't stop anytime soon now, because of both people that will still be hurt by the situation and those that try to minimize or ridicule everything as in if people thoughts weren't important or as in if there hadn't been any error.
Anyway, I won't bring up the topic anymore, we will just see how it develops. They should be way more careful with this stuff, and if editors for series are not enough, having people with knowledge in naming will be useful for them in the future.