Less budget, less shaft-y artstyle. It's look like one of those Shaft side-project (Soredemo Machi wa Mawatteiru, Sasami-san@Ganbaranai...) right now and not to one of their main project (Hidamari Sketch, Sayonara Zetsubō Sensei or Nisekoi S1...).
Hell, even Kofuku Gurafiti by the same director...