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It has something to do with profit.Yeah besides Slam Dunk it's not something that happens. And regardless of how anyone on this thread feels about Naruto, I still believe it should've had the cover for it's final chapter. I'm actually surprised it didn't, if I remember correctly even Eiichiro Oda thought it should have. The only ongoing successful series in WSJ that I could see possibly getting the cover on it's last chapter is One Piece (if it ever ends).
If the series end, it won't be useful to promote it since it won't bring any new readers to the magazine.
Maybe because of several reasons (out of respect) some series may get the cover as Slam Dunk did, but I don't think it'll happen for any other than One Piece or Kochikame, since Shueisha is there to make money, not to please readers that like something that immediately is going to stop being profitable for the magazine (tank sales apart, of course)

