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If I can offer my perspective:
Like, it's certainly no coincidence that some of the biggest anime/manga titles out there are Weekly Shonen Jump properties, been that way for a long time and it'll continue to be that way, if HeroAca and Yaiba are of any indication. (I'd say Neverland, but it's not as mainstream and more importantly, it'll be gone soon.) This is due to Jump's absolutely fierce environment, where manga that pull sales other magazines would consider decent just won't do for Jump. Even veterans aren't completely exempt from this, as we have seen before, and in many cases, that's a good thing.
For a comparison, Magazine's best selling manga (5toubun) is written by a newbie, meanwhile veterans such as Hiro Mashima, Atsushi Okubo, and Shinobu Ohtaka all have new manga that are merely selling decently enough to survive despite their pedigree. Perhaps anime adaptations might change this, but perhaps not (look at Fire Force, with its backlogs probably doing as well as Dr. Stone.)
At the same time, though, Jump's running into a situation where they essentially have 4 dead series walking, and a year from now, they'll lose Neverland, We Never Learn, and possibly even Yuuna and Demon Slayer. They're going to need to find some hits really soon, and here comes Kishimoto, who wrote one of Jump's biggest selling manga period, one that profits them even now. He really is a special case, as most other veterans haven't written manga that sells 250 million copies. He's a big name worldwide (hell, Viz already announced that they're bringing Samurai 8 volumes to the West). That has got to count for something, at least, especially now that manga aren't selling as much as they used to.
All in all, I think WSJ is just really hoping for a big success, since he is a huge name and I think they are respecting that by giving his manga a promotion I haven't really seen with any other Jump manga. It's just my take though, if there's anything that you take issue with, lemme know.
Like, it's certainly no coincidence that some of the biggest anime/manga titles out there are Weekly Shonen Jump properties, been that way for a long time and it'll continue to be that way, if HeroAca and Yaiba are of any indication. (I'd say Neverland, but it's not as mainstream and more importantly, it'll be gone soon.) This is due to Jump's absolutely fierce environment, where manga that pull sales other magazines would consider decent just won't do for Jump. Even veterans aren't completely exempt from this, as we have seen before, and in many cases, that's a good thing.
For a comparison, Magazine's best selling manga (5toubun) is written by a newbie, meanwhile veterans such as Hiro Mashima, Atsushi Okubo, and Shinobu Ohtaka all have new manga that are merely selling decently enough to survive despite their pedigree. Perhaps anime adaptations might change this, but perhaps not (look at Fire Force, with its backlogs probably doing as well as Dr. Stone.)
At the same time, though, Jump's running into a situation where they essentially have 4 dead series walking, and a year from now, they'll lose Neverland, We Never Learn, and possibly even Yuuna and Demon Slayer. They're going to need to find some hits really soon, and here comes Kishimoto, who wrote one of Jump's biggest selling manga period, one that profits them even now. He really is a special case, as most other veterans haven't written manga that sells 250 million copies. He's a big name worldwide (hell, Viz already announced that they're bringing Samurai 8 volumes to the West). That has got to count for something, at least, especially now that manga aren't selling as much as they used to.
All in all, I think WSJ is just really hoping for a big success, since he is a huge name and I think they are respecting that by giving his manga a promotion I haven't really seen with any other Jump manga. It's just my take though, if there's anything that you take issue with, lemme know.

