Mag Talk Magazine Sales

[Negative Syndicate]

Can someone please explain the difference between Margaret and the Margaret. I keep seeing The Margaret on these circulation listings, it always has a higher circulation than Margaret but as far as I know The Margaret does not exist, it and Margaret (a very old, venerable Shoujo magazine) are one and the same. Shueisha Media Guide only lists one Margaret, along with it's monthly sister magazine: Betsuma (Bessatsu Margaret) and bi-monthly Deluxe Betsuma. All of Shueisha's shoujo/josei magazines should be listed here: http://adnavi.shueisha.co.jp/mediaguide/2011/w_comic/index.html It should be:

No, The Margaret does exist; it even included in the site you provide. Based on explanation, I think it is a special issue for both Maragret and Betsuma, kind of like Magazine Special and Shonen Sunday Super; The Magazine mostly focuses on one shots.

 

[Negative Syndicate]

Magazine Circulation from January to March on 2012:

Kodansha:
Monthly Shonen Magazine = 743,334
Weekly Shonen Magazine = 1,447,500
Magazine Special = 64,000
Monthly Shonen Sirius = 12,000
Monthly Shonen Rival = 50,500
Afternoon = 90,000
Evening = 131,834
Morning = 309,693
Morning 2 = 24,034
Young Magazine = 677,500
Nakayoshi = 175,000
Bessatsu Friend = 74,000
Kiss = 93,667
The Dessert = 80,000
Dessert = 59,667
Be Love = 125,417
Betsu Fre 2011 = 55,325
Aria = 12,000

Shueisha:
Ultra Jump = 63,000
Weekly Shonen Jump = 2,837,500
Jump Square = 350,000
Saikyo Jump = 240,000
Weekly Young Jump = 662,500
Grand Jump = 250,000
Super Dash & Go! = 35,000
The Margaret = 108,000
Bessatsu Margaret = 225,000
Margaret = 73,200
Ribon = 210,000
Office You = 84,600
Cookie = 78,667
You = 133,334
Cocohana = 108,334

Shogakukan:
Corocoro Comic = 710,000
Sunday GX = 20,000
Weekly Shonen Sunday = 540,167
Shonen Sunday Super = 43,334
Bessatsu Corocoro Comics Special = 130,000
Gessan = 42,667
Corocoro Ichiban! = 76,667
Ikki = 11,000
Big Comic = 411,834
Big Comic Original = 664,334
Big Comic Spirits = 233,750
Big Comic Superior = 164,500
Shojo Comic = 168,600
Cheese! = 83,334
Ciao = 635,000
Betsucomi = 80,000
Puchi Comic = 100,667
Flowers = 33,000

Shodensha:
Feel Young = 28,967

Hakuensha:
Young Animal = 165,667
Young Animal Arashi = 132,667
Hana to Yume = 176,250
Bessatsu Hana to Yume = 61,000
Lala = 156,834
Lala DX = 67,500
Silky = 48,000
Melody = 49,200

Kadokawa Group Publishing:
Shonen Ace = 60,667
Dragon Age = 28,334
Gundam Ace = 113,000
Asuka = 27,334
Ciel = 36,000

Leed-sha:
Comic Ran = 208,910
Comic Ran Twins = 147,004
Comic Ran Twins Sengoku Bushou Retsuden = 84,890

 

[Estranho]

From the place you get these informations, they didn't say anything about Akita Shoten? I like to follow informations about any "Champion"'s magazines.

 

[gananime]

Wow, Monthly Shonen Magazine sells more than Jump SQ, that's new to me
I was of the opinion that Shueisha is the top for Shonen!

 

[Kaiten]

Weekly Jump's circulation fell! I can't recall the last time that happened.

 

[Negative Syndicate]

Weekly Jump's circulation fell! I can't recall the last time that happened.

The last time it was happened on April ~ June circulation on last year.

 

[Kaiten]

Apparently industry reality is finally catching up to Jump.

 

[vampire killer]

ultra jump selles 63k and jojolion hase sold nearly 300k. LOL.

 

[k-dom]

July-September figures:

http://www.manga-news.com/public/2012/newsjp/novembre/tirage-juillet-septembre-2012.htm

 

[Heiji]

October - December 2012

 

[Allback]

January - March 2013

 

[k-dom]

April-June 2013

 

[conankudo]

April-June 2013

Am I right and Bessatsu Shonen Magazine is missing in this list?

 

[sir_arles]

Is there a clear reason for the slow buy steady drop on sales on most of the magazines?

 

[k-dom]

It has never been on JMPA lists. The table is far from listing all japanese magazines anyway.

 

[sir_arles]

Because most people can download the magazines through online.

If that's the case, is there any source to get the online "sales", so we can approach a more realistic number for the magazines?

 

[Kaizou 10]

If that's the case, is there any source to get the online "sales", so we can approach a more realistic number for the magazines?

I don't mean people pay through online to buy magazine; I meant that people download the magazine for free.

 

[Kaiten]

Is there a clear reason for the slow buy steady drop on sales on most of the magazines?

For some unfathomable reason, online readers have given manga magazines a sacred place of honor that does not exist in Japan. In Japan manga magazines are treated just like any other magazine. They are something people read on the toilet, or during the morning commute, and throw out after they finish. The market was (allegedly) overinflated during the Dragonball era, declining circulation is simply a matter of the bubble bursting. The continued decline of magazines are a result of too many being published, circulation inflated too high, without any real brand loyalty in the first place. Lack of action, or even a coherent plan, by the publishing industry, has only made the matter seem worse. Think about how long it has taken for the industry to adopt digital formats. Tankobon have long been the primary manga format in Japan. Rising volume sales have probably off set declining magazine circulation, reducing the incentive to explore new media outlets.

This should also should solve the "mystery" of why series from small circulation magazine (like SnK or Saint Young Men) are among the top selling manga. Magazines are not the primary means of discovering new manga in Japan. Japanese fans have other means of finding new manga, whether through word of mouth, advertising, anime, etc.

Do not ever confuse the magazine circulation with sales. The statistics posted in this thread are print numbers, not sales figures. Most of these copies will never even find their way into reader hands. It is cheaper to print, and ship, extra copies then it is to run out, and need a second printing at the last minute. When the next issue comes out, unsold copies are disposed of, with retailers receiving a credit from the publisher.

 

[sir_arles]

I don't know where all of that is coming from.
I don't put manga in a sacred place of honor nor imply that people in japan think they are the most serious and important of things.

I just looked at the data, noticed that since the last year in almost every magazine can be detected a little decrease in numbers, so I was asking if there was a reason for this that maybe had been happening and I was not aware of.

The continued decline of magazines are a result of too many being published, circulation inflated too high, without any real brand loyalty in the first place. Lack of action, or even a coherent plan, by the publishing industry, has only made the matter seem worse. Think about how long it has taken for the industry to adopt digital formats.

This seems like a good answer, though.

 

[k-dom]

The fact that income from magazines is less important than volumes one is quite a recent fact. Until 2005 magazines provide more money than volumes. But if the income from volumes sales has remained globally the same, magazines sales have halved (As shown here).
Other explanations for the magazines decline are population ageing, economic crisis and certainly a generation change. The same way that Western teenagers watch less television since internet is largely used, Japanese ones buy less magazines.