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You miss the caveat with the 40-60% value in that it applies to volumes that were sold during the year and after the year the data came from. In your example, a majority of Kingdom sales came before calendar year 2017, therefore for volumes that released in and beyond 2017, it is strongly suggested and highly implied that digital sales make up a significant portion of those volume sales. Extrapolating those numbers to a period before the data was analyzed is a very grave mistake and a blatant misunderstanding of how to read the numbers.So Heiji posted this on Weekly Young Jump forum and I thought this can be used as a prime example as to why you cannot use the 40-60% digital sales generalized value throughout the industry.
Kingdom : 1-50 : 35 000 000
Kingdom : 1-49 (digital) : 6 000 000
Total : 41,000,000
Meaning digital sales made up for 14.6% of the total number. A far cry from the 40-60% generalized market number that keeps getting thrown around here.