I do agree that Shogakukan needs to utilize the internet better than they have been. That is not only a fair point but a very good one. I don't think it's going to be the silver bullet that saves them, but it can certainly help.The saddest part is that even things that seem like they have higher chances of succeeding still seem to fail nowadays. I'm not saying that they're refusing to animate their successful series. I think it might be an overall issue that Shogakukan has with all of it's magazines, their properties seem to struggle to get adaptations while I see plenty of Shueisha and Kodansha series getting adaptations all the time, I can't say for sure what the issue is, but it is sort of weird.
Edit 1: When I say things work out, I mostly wanted to say that the anime does happen, it is made. But it still most likely won't be successful, which is sad.
Edit 2: I think there is some sort of issue with Shogakukan magazines for whatever reason. Edit 3: Now that I think of it, I think it ties into how bad Shogakukan are at advertising. They need to step up their online advertisement game as a first step.
And I've pinpointed the issue, lol. Shueisha adaptions especially have a huge return for their investment due to the jump brand being basically worth it's weight in gold. Even if a series underperforms after getting an anime, it's still getting a pretty decent return. Kodansha is a little less so, but they're much more aggressive online nowadays, which again I agree that Shogakukan needs to be. To be fair they also don't have ongoing anime like Shueisha does --more seasonal things and then gaps. Shueisha's always got One Piece and Naruto running, and Shogakukan always has Conan. So Kodansha at least doesn't have that one series that's always being animated like the other two, and with the way anime is produced now, I don't think they will at this point. Though yes, Jump can afford to have adaptions for everything because everything does really well. For whatever reason, Shogakukan anime adaptions either do poorly or just "eh", and there's where the problem lies, but I don't think anyone really has an answer or solution to it. It's not a problem of the adaptions not being good as some of them are, so whaere's the disconnect?
re edit 1: It happens when all involved parties agree it will. If one backs out, it doesn't. Though I guess even without a broadcaster that OVA's can be made, and tbh those are more profitable than TV runs.
re edit 2: Again it's because most shogakukan adaptions don't sell well or cause manga boosts. If I'm an enterprising producer, I'm going to check the resume of the person I'm thinking of going into business with. If the best they've done in recent memory is "Okay" I'm going to be a lot more reluctant to do business with them, opposed to another company who has been a superstar producing one hit after another. We might watch anime for fun, but to these folks it's business and money talks.