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101nemesis
Having bigger circulation doesn't mean the people don't know what series are running in what magazine. Also doesn't mean people will like anything Jump puts on. And the amount of failed titles in Jump is quite big, while some of them would have definitely be more successful in other magazines. Which means the 1.8m you speak of, doesn't like the same thing/genre. The reader's taste/preference changes over time. So the assumption "it's battle shonen it have to sell 1 million" is ridiculous. You compare Beelzebub and BC and state Beelzebub is huge success for selling 300k, but BC is below average in popularity. Just because Beelze is more about comedy. And that's stupid. They had the same exposure you speak of. The reader's have different preferences, so you can't just say if it's battle shonen it must do better than the other, otherwise it's failing (not to mention Beelze was also quite battle oriented too). That's the double standard. And again by your standard, Bleach is indeed average popularity, 500k sales at the end. And that's ridiculous. Average popularity series receiving so many different types of adaptations. Also 1.8m doesn't mean they purchase every series they read in Jump, heck I don't even purchase every series I want, why would they? If I own the magazine, I can easily skip the volumes for all series. There is also so much talking here about ToC position. BC has often been above other higher selling series, doesn't that also speak about it's popularity? Let me point out this started as he said BC had below average popularity, because it's sales are just 300k. Below average popularity manga, receiving PS4 game, anime, being in top 10 manga sellers, etc, yeah sure, happens each day. Another thing OP sells like ~3m per volume, with 1.8m circulation of the magazine. How does that work? So people reading the manga, without reading the magazine. So it's also quite possible, Jump audience to purchase Nanatsu for example, without buying Magazine. And that's how Magazine have lower circulation.
"You gotta look at the genre" no I don't... Jump isn't just battle shonen. It if was, if that was their only successful thing, then they would start only battle shonens, no other genre. How stupid they would be if they knew the comedy, romance, sport etc genre would not do well, but still start them? The fact they do start them, means, that they have readers for them.
"The push it gets", the same as the other series. Sometimes 1-2 series gets more promoted, other times it's other 1-2 series. It's obvious why. If something is hot right now, they try to promote it more (like Beastars, and like Neverland and Kimetsu will be soon). Also the push doesn't cost them anything. It's not like they do commercials on TV, pay websites to talk about that series, etc. Which brings me to the lame EA Battlefront 2 comparison. It seems you have no idea about budged at all. The amount of investment EA did, is normal to be disappointed at their sales. And that's not because the title didn't turn successful, but it's just that they projected more. This is also different, publisher to feel the title failed the expected sales and fans to think "hey BC sells 300k only, Shueisha are angry it failed". Huge difference: publisher thinks it failed vs fans think it failed. Battlefront likely had 70-100m budged just for development. And at least 50% of that amount for promotion. That's how big those budgets are. Also EA had to pay for the license of Star Wars = another investment. Thus they need crazy amount of sales to compensate that. It's the same for movies. In that aspect I can agree that 300m budged, making 350m can be considered box failure. But manga ain't like that.
Bottom line: the fact you brought up low vs big budged games and compared it to manga circulations, means you assume it works the same way. While in fact it's not. The investment of promoting your manga in your magazine is not comparable to the development costs and promotion of big budged games. Thus the returnable profit shouldn't be increased so much to compensate for the budged costs and turn successful.
Having bigger circulation doesn't mean the people don't know what series are running in what magazine. Also doesn't mean people will like anything Jump puts on. And the amount of failed titles in Jump is quite big, while some of them would have definitely be more successful in other magazines. Which means the 1.8m you speak of, doesn't like the same thing/genre. The reader's taste/preference changes over time. So the assumption "it's battle shonen it have to sell 1 million" is ridiculous. You compare Beelzebub and BC and state Beelzebub is huge success for selling 300k, but BC is below average in popularity. Just because Beelze is more about comedy. And that's stupid. They had the same exposure you speak of. The reader's have different preferences, so you can't just say if it's battle shonen it must do better than the other, otherwise it's failing (not to mention Beelze was also quite battle oriented too). That's the double standard. And again by your standard, Bleach is indeed average popularity, 500k sales at the end. And that's ridiculous. Average popularity series receiving so many different types of adaptations. Also 1.8m doesn't mean they purchase every series they read in Jump, heck I don't even purchase every series I want, why would they? If I own the magazine, I can easily skip the volumes for all series. There is also so much talking here about ToC position. BC has often been above other higher selling series, doesn't that also speak about it's popularity? Let me point out this started as he said BC had below average popularity, because it's sales are just 300k. Below average popularity manga, receiving PS4 game, anime, being in top 10 manga sellers, etc, yeah sure, happens each day. Another thing OP sells like ~3m per volume, with 1.8m circulation of the magazine. How does that work? So people reading the manga, without reading the magazine. So it's also quite possible, Jump audience to purchase Nanatsu for example, without buying Magazine. And that's how Magazine have lower circulation.
"You gotta look at the genre" no I don't... Jump isn't just battle shonen. It if was, if that was their only successful thing, then they would start only battle shonens, no other genre. How stupid they would be if they knew the comedy, romance, sport etc genre would not do well, but still start them? The fact they do start them, means, that they have readers for them.
"The push it gets", the same as the other series. Sometimes 1-2 series gets more promoted, other times it's other 1-2 series. It's obvious why. If something is hot right now, they try to promote it more (like Beastars, and like Neverland and Kimetsu will be soon). Also the push doesn't cost them anything. It's not like they do commercials on TV, pay websites to talk about that series, etc. Which brings me to the lame EA Battlefront 2 comparison. It seems you have no idea about budged at all. The amount of investment EA did, is normal to be disappointed at their sales. And that's not because the title didn't turn successful, but it's just that they projected more. This is also different, publisher to feel the title failed the expected sales and fans to think "hey BC sells 300k only, Shueisha are angry it failed". Huge difference: publisher thinks it failed vs fans think it failed. Battlefront likely had 70-100m budged just for development. And at least 50% of that amount for promotion. That's how big those budgets are. Also EA had to pay for the license of Star Wars = another investment. Thus they need crazy amount of sales to compensate that. It's the same for movies. In that aspect I can agree that 300m budged, making 350m can be considered box failure. But manga ain't like that.
Bottom line: the fact you brought up low vs big budged games and compared it to manga circulations, means you assume it works the same way. While in fact it's not. The investment of promoting your manga in your magazine is not comparable to the development costs and promotion of big budged games. Thus the returnable profit shouldn't be increased so much to compensate for the budged costs and turn successful.
