Re: Hunter x Hunter: The Last Mission (new film, 27/12/2013)
Even the harshest critic of One Piece will agree that the series has its brilliance earlier on. Likewise even the harshest critic of HXH can agree it definitely has its brilliance. So the fact that both series seems to be doing quite well despite decline is not unreasonable since in terms of manga buying there's a lot of nostaglia, like 'this used to be good' kind of deal. And if you're going to buy something you might as well buy something that was at least good at some point versus something that was never good.
But something like Bleach? It's basically the definition of generic shonen right there. It's not that generic shonen is bad. It's that there's no way something that can be done by a formula can possibly last very long in an era of high competition because it's just not that hard to do 'generic shonen'. One Piece, by the way, is considerably better than 'generic shonen' at its height (which varies depending on who you ask) even though its premise is definitely very generic shonen. It didn't get its popularity due to sheer accident. It obviously did something right at some point.
Perhaps it's unfair that things that are once good are held to higher expectations. Like you wouldn't say 'Look at how much Bleach has fallen, remember when it used to be good?' because it was never that good to begin with. But that's the burden a manga has to face for actually being good.
Historically serialized manga don't last very long especially if it's actually a story with some kind of progression. Even ignoring the fact that people get bored with the same stuff, it's just very hard to have something that runs for 50 volumes that is still even coherent unless it's something like Doraemon which was never meant to have any sense of development. I wouldn't say manga were better in the past, but competition is definitely a lot weaker today than the past. Whether this is becasue of some fundamental change in the demographics or just a temporary drought I don't know. To put things in perspective, Dragonball had 42 volumes and that was one of the longest manga in serialization, but now there's at least 3 (probably more) manga that's been in serialization longer than it. If Togashi isn't lazy HXH might be pushing 42 too, and it's hard to imagine Togashi is supposed to have more endurance than Toriyama, and it's obviously infinitely easier for Dragonball to pump out large volumes (the plot is essentially recycleable) than HXH. Originally Dragonball went 42 volume only because it was that popular, but now even fairly mediocore manga can go on for that long in Shonen Jump.
Once again you're really oversimplifying and generalizing a lot here. Or to be more specific, you're basing an argument on a bias that doesn't really take everything into account. It's sort of like someone who eats Subway exclusively, does not exercise but expects to lose as much weight as someone who does exercise. Are you using some series longevity to measure the strength of competition? Isn't that sort of circumspect? Lets break this argument down. What you seem to be suggesting (and I might be wrong) is...
1) Because One piece and other manga that run for a little while haven't ended yet means that everything else surrounding them is of such inferior quality that these series have no choice but to continue running.
2) But these series are actually not that great anyway since people are only still buying them out of a sense of obligation and nostalgia.
Now, to rebuff #1 here, there are currently four series in WSJ that have become established hits and guess what? None of these series have reached volume 10 yet, and none of them are even in the same genre, much less similar to one another. I don't read WSJ outside of three series so I can't really vouch for their quality on a critical standpoint, but if competition is truly as weak as you say it is, then these series wouldn't exist since One piece, Bleach and Naruto are doing good enough. Why bother bringing in anything new when you're already blowing away the competition....unless there is competition? You said it yourself in another post that something like One piece is a anomaly, something that happens only once in awhile. So just because these new series aren't pulling in One piece numbers doesn't mean they aren't viable sales wise.
You also put an overwhelming emphasis on 'nostalgia'. Which is to some extent true but not to the point you're trying to convey. Lets use One piece as an example again. If the high point of the series is lets say around volume 15 or something, and after that the series becomes utter shit and ends at volume 20, nostalgia and the like might compel you to buy those last 5 volumes but it certainly isn't going to keep you buying it more than 30 volumes later. If people who read free scantlations where the only investment they have to make is time, and they can still get fed up with something and drop it what makes you believe that someone will keep buying One piece 30 volumes later just because volumes 1-15 were great? We can even take Bleach for an example of my point here. Sales for it haven't stagnated, they've gone
down.
While something like Gintama or Toriko which have sales that don't really go up but don't really go down by any significant amount continue. At some point nostalgia isn't going to be a good enough reason to compel people to buy something. While you are right that there are people who buy manga because of that very reason, they don't make up the masses like you seem to be insinuating. More than enough people buy these manga because they still find them enjoyable despite their length. According to your logic, every facet of media must be in decline since manga sales, book sales, movie revnue, video game sales and even TV viewership is down. Are you trying to say that
everyone is incapable of writing a decent story that doesn't end three months later? Or that everything that lasts must only be because everything else is garbage? Does artist intention even figure into this at all?
In the past, series actually lasted longer on average than now, mainly because there weren't many alternatives. I can't say I have an insider's view of the manga industry, but it seems like before the editor was more in charge of a manga than the mangaka. They could artificially extend a story just because there aren't any other manga out there to bring in money. Nowadays it seems like the artist is more in control and can begin or end a story whenever they see fit. Dragonball as you quoted is an example of this. Toriyama said it himself that he wanted to pull the plug on the series but Shueisha wanted him to keep going. Maybe Togashi is lazy, I dunno. Oda however seems to enjoy what he does (maybe too much even), and wants to keep his series going. Shuiesha has several series that are doing pretty well when compared to sales of other magazines, and while they might cry themselves to sleep for a while once Oda decides to end OP, I doubt the industry as a whole would fail. This goes back to what I said in my last post that people seem to believe that just because they dislike something that it's horrible and everything related to it is horrible too. What's wrong with simply disliking something? I personally love Shounen but do not read Jump outside of the three series I mentioned. What is mediocre? If you ask 20 different people you'll get at least 10 different answers guaranteed. My point is you're not wrong, but you're obviously missing the entire picture.