Well toriko's anime itself didn't really do that well now either. Sure ratings were okay but DVD sales-wise it didn't even sell 900 per volume other than the first one (or 2nd. Cant recollect). And the movie itself sold less DVD's than say what Bleach's anime volumes sold at it's lowest state i.e less than 1500k. Those are really poor numbers tbh. Also take in the fact that they severely changed the end of that battle.
And the difference between Toriko and WT is that Toriko was marketed a lot more than WT with its collaborations with Dragon Ball, One Piece and whatnot. WT, on the other hand, is clearly a low budget series.
Toei reports certain data publicly, so it can be analysed!
Note: Toei reports their 4 best series of Domestic Licensing, Overseas Film and Overseas Licensing. Licensing is any thing done of the franchise that isn't from Toei and so that company has to make a contract and pay Toei. Film counts Movies, TVs, DVDs(also BDS) and others(Social gaming for example).
Toei Toriko's sales number reported:
2013 -> Domestic Licensing(4th best Toei series): 88 Million yen(709,104 dollars)
2012 -> Domestic Licensing(4th best Toei series): 167 Million yen(1.35 Million dollars), Oversea Film(4th best Toei series): 76 Million yen(612,408 dollars)
2011 -> Domestic Licensing(4th best Toei series): 234 Million yen(1.89 Million dollars)
As comparison we have
4th place of Domestic Licensing:
- 339 Million Yen(2.73 Million dollars) in 2014 by Sailor Moon
--- Toriko appearance ---
- 112 in 2010 by Digimon
- 73 in 2009 by Kinnikuman
- 122 in 2008 by Kinnikuman
- 148 in 2007 by One Piece
- 85 in 2006 by One Piece
(Yep, in 2007 and 2006 One Piece was just the 4th best Toei Domestic License. This was between beginning of Ennies Lobby and beginning of Thriller Bark)
4th place Overseas Film:
- 174 in 2014 by Sailor Moon
- 221 in 2013 by Saint Seiya
--- Toriko Appearance ---
- 60 in 2011 by Pretty Cure
- 62 in 2010 by Saint Seiya
- 96 in 2009 by Pretty cure
- 127 in 2008 by Hokuto no Ken
- 174 in 2007 by Digimon
- 182 in 2006 by Pretty Cure
1st and 2nd place of Domestic Licensing during Toriko run:
- in 2013, 3,925 by One Piece and 977 by Pretty Cure
- in 2012, 5,254 by One Piece and 1,061 by Pretty Cure
- in 2012, 4,837 2011 by One Piece and 1,046 by Pretty Cure
1st and 2nd place of Overseas Film during Toriko run:
- in 2013, 796 by One Piece and 431 by Dragon Ball
- in 2012 436 by One Piece and 338 by Dragon Ball
- in 2011 681 by Dragon Ball and 662 by One Piece