Call me a blind fanboy, but again, that is totally on the editors' fault. They should've perfectly known in advance that they would only be able to animate the first 3 volumes, which is arguably the weakest parts of the manga given those were merely its baby steps. Instead of waiting for this season, they rushed out its production. While it didn't suffer in quality, it did suffer in sales. Between this and Toriko's hype backlash, I am convinced they can't take care of their own properties well enough to save their own damn lives.
If season 2 doesn't give it the boost we hope for, I swear to god, I am tempted to set up a GoFundMe page so I can fly straight to Shueisha's HQ and give them a good smacking.
Being honest, I'm not even American, but I can tell being American just got loooooot harder than it ever has. Go and ask any tourist if they're American you'll be sure if they're one if they try to avoid the question and hightail it out of there.